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Cost Breakdown: How Much Should Social Media Marketing Cost?

Millions of people across the globe are pinning, tweeting, posting, and blogging across different social platforms at this very moment. Globally, 3.96 BILLION people use social media. It’s no wonder, then, that websites like Linkedin, Facebook & Instagram have become powerful marketing weapons. Companies like yours can use these platforms to target clients, move prospects through…

The Ultimate Guide to SEO (Search Engine Optimization)

What is SEO? SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website or a web page in search engine results pages (SERPs). SEO can be done by either following good SEO practices such as keyword research, on-page optimization, content marketing, link building and social media marketing to…

What is Digital Marketing and How Do I Get Started?

Digital marketing, online marketing, internet advertising…goes by many names, marketing your company online is a huge deal these days. After all, internet usage has more than doubled over the past decade and this shift has extensively affected how people buy products and interact with businesses. So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way…