Marketing

What is SEO? SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website or a web page in search engine results pages (SERPs). SEO can be done by either following good SEO practices such as keyword research, on-page optimization, content marketing, link building and social media marketing to…

Digital marketing, online marketing, internet advertising…goes by many names, marketing your company online is a huge deal these days. After all, internet usage has more than doubled over the past decade and this shift has extensively affected how people buy products and interact with businesses. So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way…